This environmental awareness poster began as a celebration of biodiversity and was meant to highlight the urgency of protecting ecosystems, and evolved into an advertisement for the International Day for Biological Diversity on May 22. The shift in focus allowed the message to move from general awareness to a specific call for recognition and collective action, grounding a global issue in a concrete moment on the calendar.

The poster employs the overwhelm the eye technique from Ellen Lupton’s How Posters Work, using dense imagery, saturated color, and layered visual elements to immerse the viewer. A range of animal forms layered over a satellite image of Earth compete for attention within the composition. The visual excess is intentional, by crowding the frame the poster communicates both abundance and fragility, prompting viewers to consider what is at stake if biodiversity continues to decline. Rather than guiding the eye calmly through the layout, the design demands sustained looking, mirroring the scale and urgency of the environmental crisis it addresses.