PSA Poster

This anti-vaping PSA poster addresses vaping through the lens of financial loss, using cost-focused language to draw viewers in while confronting them with the health consequences of vaping through imagery. The text emphasizes the cumulative monetary expense of vaping, framing it as money wasted over time, while the visuals reference the physical toll vaping takes on the body.

Using the overlay poster design strategy outlined in How Posters Work by Ellen Lupton, layered imagery is used to create visual tension. Health-related imagery sits beneath or intersects with the text, partially obscured but impossible to ignore, mirroring how the health risks of vaping are often overshadowed by its perceived affordability or convenience. This layered approach encourages the viewer to look closer and reconcile the disconnect between short-term financial decisions and long-term bodily consequences.